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    Harvard Health Publications has over 35,000 Facebook likes and 978,000 Twitter followers. Their social media presence is robust and new blog post links, articles, tweets and infographics are posted daily. Harvard Health Publications has maintained its social media presence by practicing what we at RosettaBrand preach, branded content publishing. But that’s far from the whole story. Harvard Health Publications is an equally successful ePublisher and that has served only to increase and expand their social media marketing prowess. When we teamed up with Harvard Health Publications we guided them through the inner workings of the digital publishing world and taught them everything they needed to know about publishing a medical specialist-authored line of eBooks. The Harvard Medical School Guides were born and Harvard Health Publications found themselves at the forefront of what it means to publish branded content that engages directly with an informed customer base through eBooks. But it also showed us that social media and ePublishing complement each other perfectly and that if done right they could be used as mutual leverage of what we so often talk about here at RosettaBrand: customer engagement. RosettaBrand Case Study - http://www.rosettabrand.com/case-studies

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    Halloween. Black Friday. Christmas. New Years. The cold weather, the lights and decorations, the ads and promotions. End-of-year brand campaigns are of unquestionable importance to advertisers and consumers. For advertisers, the glossy banners and promotions that color the homepages, webpages, mobile apps and blog spaces are an opportunity to leave a lasting impression on their customers. For consumers, winter and the holiday spirit, the changing season and weather, the conclusion of one year and the beginning of the next, are often a call to action that brings them closer to a brand and a company they feel delivers convenience, comfort and the cherished feeling of a well-deserved purchase for themselves and for others. But the bottom line is this: advertisers and customers are given an identical opportunity to start getting creative about how they either sell or purchase. We want the branded content publishers of tomorrow to see the potential in the way they market to their customers. And what better way to do this than by kicking off with a list of the cutting-edge campaigns that make autumn, winter and the holiday season special.

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    Apps have become part of the consumers’ everyday lives. They are most commonly used for gain in the areas of communication, entertainment, and skill . Branded apps have grown significantly, not only in their features, but as personal tools for marketing. Companies like Coca-Cola and Nike, or bands like The Rolling Stones, use their branded apps to help promote their overall product with excitement and efficiency to the user. These new engaging methods open up limitless possibilities for current and future marketers, allowing a direct approach by giving the customer what they want by a quick click on their mobile device. www.RosettaBrand.com

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    The digital era has influenced many aspects of our lives and sometimes our dependability on them may not always fulfill our needs. For RosettaBrand, we know it is not easy, which is why our partnership with Hearst has created the perfect teamwork needed for ePublishing to fulfill those needs. How? By learning to tell a story, RosettaBrand and Hearst brought back to life the classic Corvette through 5 influential car history eBooks as an innovative way to adapt pre-existing content.

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    There’s a lot you can learn from our partnership with medical practice and research group Mayo Clinic, and the groundbreaking eBook line they created with our help. Mayo Clinic came to us with a decades-old print publishing program and a desire to extend its reach. Our branding eye fixed and instantly focused on the “decades-old,” and we began assembling a branding strategy that would digitize Mayo Clinic’s print program elaborately and elegantly. The outcome was an endless stream of digital success. Learn More www.RosettaBrand.com

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    Having a good thought leader to back and champion your brand is everything. Cultivating the skills of an effective and influential thought leader, however, is tricky. For one, it takes a thought leader who knows how to use what he or she already has. It also takes a thought leader who can see the importance of writing an eBook for major eTailers, blogging regularly, becoming a social media expert, and of seeking out events and conferences to speak at. Learn more www.RosettaBrand.com

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    There’s a clear reason for Apple’s prominence, and it goes way beyond mere branding success. Simply put, Apple has made a point of being everywhere. But what makes Apple, Apple? And what can we learn about branding from Apple’s success story? For the most part, the things that closely define Apple are what we at RosettaBrand champion with pride: simplicity and innovation. Learn more www.RosettaBrand.com

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    The future of content marketing is digital marketing, which promotes broader exposure, costs far less, reaches millions more, and integrates with the best platform available for marketing: mobile.

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    What does it mean to become a storyteller? What makes a good story? Does a brand really need to tell a story? The first and second questions often prompt an endless influx of ideas and opinions. But the third should always be met with a resounding yes. Learn More www.RosettaBrand.com

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    The digital era has largely satisfied the cravings of an on-demand economy by giving everyday businesses and consumers greater access to products, services and expertise. But a major pitfall of this evolving trend is a do-it-all mentality that can and often does lead brands and companies to underestimate the intricacies of publishing an eBook. We know from experience, it’s not easy. Learn More www.RosettaBrand.com

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    Studies show that smartphone owners are increasingly demanding more content centered around an branded, exclusive, free app. Part of this process is branded content marketing: identifying your audience, engagement method, and content distribution.

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    Mobile marketing, specifically mobile apps and video, will be two major trends of content marketing in 2016. Visual storytelling is on the rise, and data-driven marketing has never been more important.

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    Mobile marketing, specifically mobile apps and video, will be two major trends of content marketing in 2016. Visual storytelling is on the rise, and data-driven marketing has never been more important. www.RosettaBrand.com

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  • 03/03/16--09:41: Am I Having an Impact?

  • Branded content publishers often experience an early crisis in confidence when still new to the storytelling ballgame. And why wouldn’t they? A mere 30% of B2B marketers feel their content marketing strategy is effective and 55% of them don’t even know what a genuine success looks like.

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    What makes a RosettaBrand partnership? What does our record say about our ability to inspire a brand-meets-publishing success? For one it’s a steadfast commitment to the three E’s of the branded content publishing business: Embrace. Empower. Emerge. From Mayo Clinic to Deloitte University Press to Hearst and more, we have time and again laid the groundwork, provided the tools and created lasting change through strong partnerships. Our past partners  The Associated Press  AARP  Deloitte University Press  Franklin Covey  Harvard Health Publications  Mayo Clinic  Hearst Magazines

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    Revenue Opportunities: When it comes to revenue opportunities, RosettaBrand is focused, results-driven and our content doesn’t just create influence—it also generates revenue. This is our philosophy. Brands are well aware of their profit-making potentials, but they often lack the know-how and expertise to create the kind of digital exposure that will get them where they need to be financially. RosettaBrand helps its clients publish content on multiple delivery systems via multiple eTailers and in multiple languages. Rolling out to a variety of formats and distribution methods makes a statement: you’re here and you’re ready to increase profit. Our auditing and consultation services look at your numbers and advise you on implementing enhanced ways of generating profit, be it via in-app purchases, subscription services, bundles, package deals and more. Customer Engagement: When it comes to customer engagement, our goal is to turn customers into loyal brand evangelists. We want your customers to love, not like, the products and services you offer. We do this by maximizing your outreach, enhancing your content, streamlining your services, examining your target audience and giving you a comprehensive sense of who they are, what they’re looking for and how you can meet their expectations.

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    With companies increasingly under pressure to produce and distribute engaging and relevant content, many struggle with the burden of reach and engagement. Brands can no longer simply produce static PDFs hosted on a website. Brands who are winning at the marketing game are using apps and ebooks that can not only tell the brand story but engage customers in the brand experience. RosettaBrand uses its publishing power to handle expertly technology and multiple international distribution channels. Companies benefit from RosettaBrand’s established international relationships with etailers, print distributors, audiobook companies and technology companies for direct delivery of digital content. RosettaBrand emerges from ten years of RosettaBooks experience turning major authors into eBook brands worldwide. We know publishing. We know branding. And we have experience helping major brands use eBooks as a communications and branding tool. RosettaBrand helps the brands of today become the branded content publishers of tomorrow. We turn content into influence.

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    The world of technology is changing rapidly and “tech-savvy” is increasingly equated with a steadfast ability to adapt quickly to the major shifts and occurrences that take hold online. Brands, brand evangelists, brand ambassadors, content marketers, advertisers, thought leaders and others on the long list of players interlocked in a web of branded content publishing are in perhaps the most fascinating limbo-like state today. On the one hand, branded content publishing and the collective online bias in favour of quality content has afforded branded content publishers the ability to create and advertise more freely. On the other, it has created a space whereby branded content publishers are wholly dependent on a number of platforms and mediums for brand-to-customer influence and output. The fact is, brands need Facebook, Twitter, Instagram, Amazon and others as an essential mechanism of online outreach between themselves and their customers. This means those very mediums of content and influence directly affect your impact in the way they regulate, adapt, change or manipulate their processes. So what does this mean for you and where do we fit in? Simple. We offer you the knowledge, know-how, foresight and thought leadership necessary to stay ahead of the most immediate marketing technology trends. Just consider the following major developments to get a sense of the scale of change taking place and why it’s important to remain on top of it all

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    From corporate hits like David Schatsky’s Signals for Strategists to ancient titles such as Sun Tzu’s The Art of War, inspirational reading has long played a major part in conceptualizing brand-based values and strategies. This is because major corporations often strive tirelessly to find that out-of-the-box thinking that allows them to more substantially differentiate themselves from their competitors. After all, what could be more mundane and uninspired than thinking and acting as all other companies do. And what could be worse than failing to get ahead because of a lack of foresight? A significant element of our claim to fame in the digital publishing space is our ability to instantly recognize and adopt ground-breaking, influential literature. This is part of what propelled and pioneered our literary successes through RosettaBooks and RosettaBrand’s clients have to date been the direct beneficiaries of our know-how and expertise, even when it comes to conceptualizing their internal brand philosophy. We advise our clients on the must-have titles their employees should be reading in order to inspire, empower and enlighten them in their work. Our carefully curated reading program provides that touch of enlightenment and comprehensive thinking every brand needs to succeed as a branded content publisher. www.RosettaBrand.com

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    Deconstructing RosettaBrand’s 9 P’s of Branded Content Publishing: Why They’re so effective Before RosettaBrand took the digital publishing world by storm, ePublishing was a rapidly shifting landscape of ideas and developments that in theory were designed to empower readers, writers and consumers but in practice created an endless spell of confusion and misfired strategies. From all-you-can-read Netflix-style subscription services to ineffective and unpopular self-publishing platforms, the lack of foresight was much too apparent. RosettaBooks and RosettaBrand were from the get-go conceptualized and put into action in order to disrupt the publishing industry by developing meaningful, revenue-generating and outreach-increasing digital publishing solutions.

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