From corporate hits like David Schatsky’s Signals for Strategists to ancient titles such as Sun Tzu’s The Art of War, inspirational reading has long played a major part in conceptualizing brand-based values and strategies. This is because major corporations often strive tirelessly to find that out-of-the-box thinking that allows them to more substantially differentiate themselves from their competitors. After all, what could be more mundane and uninspired than thinking and acting as all other companies do. And what could be worse than failing to get ahead because of a lack of foresight? A significant element of our claim to fame in the digital publishing space is our ability to instantly recognize and adopt ground-breaking, influential literature. This is part of what propelled and pioneered our literary successes through RosettaBooks and RosettaBrand’s clients have to date been the direct beneficiaries of our know-how and expertise, even when it comes to conceptualizing their internal brand philosophy. We advise our clients on the must-have titles their employees should be reading in order to inspire, empower and enlighten them in their work. Our carefully curated reading program provides that touch of enlightenment and comprehensive thinking every brand needs to succeed as a branded content publisher. www.RosettaBrand.com
