Harvard Health Publications has over 35,000 Facebook likes and 978,000 Twitter followers. Their social media presence is robust and new blog post links, articles, tweets and infographics are posted daily. Harvard Health Publications has maintained its social media presence by practicing what we at RosettaBrand preach, branded content publishing. But that’s far from the whole story. Harvard Health Publications is an equally successful ePublisher and that has served only to increase and expand their social media marketing prowess. When we teamed up with Harvard Health Publications we guided them through the inner workings of the digital publishing world and taught them everything they needed to know about publishing a medical specialist-authored line of eBooks. The Harvard Medical School Guides were born and Harvard Health Publications found themselves at the forefront of what it means to publish branded content that engages directly with an informed customer base through eBooks. But it also showed us that social media and ePublishing complement each other perfectly and that if done right they could be used as mutual leverage of what we so often talk about here at RosettaBrand: customer engagement. RosettaBrand Case Study - http://www.rosettabrand.com/case-studies
Harvard Health Publications has over 35,000 Facebook likes and 978,000 Twitter followers. Their social media presence is robust and new blog post links, articles, tweets and infographics are posted daily. Harvard Health Publications has maintained its social media presence by practicing what we at RosettaBrand preach, branded content publishing. But that’s far from the whole story. Harvard Health Publications is an equally successful ePublisher and that has served only to increase and expand their social media marketing prowess. When we teamed up with Harvard Health Publications we guided them through the inner workings of the digital publishing world and taught them everything they needed to know about publishing a medical specialist-authored line of eBooks. The Harvard Medical School Guides were born and Harvard Health Publications found themselves at the forefront of what it means to publish branded content that engages directly with an informed customer base through eBooks. But it also showed us that social media and ePublishing complement each other perfectly and that if done right they could be used as mutual leverage of what we so often talk about here at RosettaBrand: customer engagement. RosettaBrand Case Study - http://www.rosettabrand.com/case-studies